The Adventures of Rabbit King

Original Character Series

Grown-ups can believe in fairy tales too, and Rabbit King is the guardian of fairy tales in grown-up’s dream. He is a warm and innocent guy and is so adventurous. He goes on to search for the Blue Feather that represents hope on behalf of all of us who are busy making a living. We hope that Rabbit King and his kindhearted friends can express a kind of friendship and happiness between partners. We do not want to convey a single esthetic. Rabbits can go steampunk, and you can be whoever you want.

This is a bunch of steampunk rabbits starring Rabbit King and his friends and foes. We create the dark humor style series by combining the industrial future-retro style with the “soft” rabbit image to bring visual impacts. In the story, Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as an agent of justice. We hope to pass on an attitude of actively seeking truth.

The design of The Adventures of Rabbit King is brought to life through various techniques such as vector graphics, 3D modeling, 3D printing, and sculpture for the prototype. The rabbit sculpture measures 34 x 8 x 11cm, the bird sculpture measures 23 x 23 x 24cm, and the giant carrot sculpture measures 23 x 23 x 25cm. Other elements of the design are digital files.

Keywords: Rabbits, Steampunk, motorcycle, machines, fantasy

Design Team: Zhang Xiao Yin, Sun Yu

This is a story about a team of steampunk rabbits starring Rabbit King and his friends and foes. The creative team behind it created the dark humor series by combining the future-retro industrial style with a soft rabbit image to produce visual impacts. Background: Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as an agent of justice. Rabbit King hopes to pass on a positive attitude of actively seeking the truth in the world.

Awards and Accolades: The Adventures of Rabbit King was awarded Bronze in the A' Design Award in 2021. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.


Project Details and Credits

Project Designers: Zhang Xiao Yin
Image Credits: Zhang Xiao Yin
Project Team Members: Zhang Xiao Yin Sun Yu
Project Name: The Adventure of Rabbit King
Project Client: Zhang Xiao Yin


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